Braxton Culler
The Problem
Braxton Culler, a premium furniture manufacturer known for their custom upholstery and coastal designs, needed a website that reflected their evolution into a more upscale, transitional brand. Their existing site failed to showcase their extensive customization capabilities and didn't align with their positioning as a high-end sophisticated furniture manufacturer.
My Process
Discovery
Conducted in-depth interviews with stakeholders to understand brand positioning, target audience, and business goals.
Strategy
Developed a comprehensive plan to elevate the brand online while maintaining its established heritage.
Design
Created a modern, luxury-focused design system that showcases their custom furniture capabilities.
Development
Built out the site with extensive product browsing, filtering, and customization options.
Planning & Scaffolding
Results
- Developed an elevated, luxury-focused design that better represents their brand position
- Created an intuitive navigation system with enhanced filtering capabilities for their extensive product line
- Implemented a robust custom furniture visualization system showcasing their vast fabric and finish options
Client Feedback
Rated 5 out of 5 stars
“Garrett is so talented. His page design was incredible — our site is absolutely beautiful, and he achieved this with minimal direction. He really brought our vision to life and made our brand look modern and professional online. The team loves the look and feel of the new website because it gives our brand a completely fresh image. What's even more impressive is that his design was so well thought out that we've barely had to make any updates since launch.”
